Buyer Reviews Terms of Use

Effective as of: SEPTEMBER 12, 2022

Thank you for visiting our platform, presented to you by Buyer Reviews, Inc. d/b/a Buyer Reviews (referred to as “Buyer Reviews,” “we,” or “us”). These Terms of Use (“Platform Terms”) govern your access to, and use of, Buyer Reviews.com and any other website, application, or online service owned or operated by Buyer Reviews that posts a link to these Terms of Use (collectively, the “Platform”).  The Platform is meant only for residents of the United States, United Kingdom, or Canada (excluding Quebec).  If you do not reside in those territories, please do not attempt to access the Platform.    We encourage you to read these Platform Terms carefully as they affect your legal rights and obligations. These Platform Terms apply solely to your access to and use of the Platform, and do not alter in any way the terms or conditions of any other agreement you may have with Buyer Reviews, including, without limitation, the applicable Influencer Agreement which you have agreed to if you have signed up for a Buyer Reviews account and/or applied to participate in the Buyer Reviews sampling program.   By accessing, browsing, or using the Platform, you agree to be bound by the terms and conditions set forth in, and any policies referenced by, these Platform Terms, including any subsequent changes to the foregoing. If you do not agree to these Platform Terms, do not access, browse or otherwise use the Platform.

We encourage you to read these Platform Terms carefully as they affect your legal rights and obligations. These Platform Terms apply solely to your access to and use of the Platform, and do not alter in any way the terms or conditions of any other agreement you may have with Buyer Reviews, including, without limitation, the applicable Influencer Agreement which you have agreed to if you have signed up for a Buyer Reviews account and/or applied to participate in the Buyer Reviews sampling program.

By accessing, browsing, or using the Platform, you agree to be bound by the terms and conditions set forth in, and any policies referenced by, these Platform Terms, including any subsequent changes to the foregoing. If you do not agree to these Platform Terms, do not access, browse or otherwise use the Platform.

TABLE OF CONTENTS

Please review the above guidelines and this document carefully, but here are some key points to keep in mind:

• Always clearly state in the review itself (near the beginning) that you received the product/service for free.
• No specific wording is required, so feel free to use your own voice—but it needs to be clear that you received the sample for free and have a material connection to the brand. For example, “Thanks [BRAND] for the free [product]!”
• We will automatically append a badge to your reviews noting that they were submitted as part of the Buyer Reviews program. However, this is not enough by itself. You must also make a clear and conspicuous disclosure in the review.
• Your review must be honest and based on your personal experience with the product. If your experience was negative, you should say so.
• If you’re a Buyer reviews employee, you must also disclose that in your review. See below for more details.

When Must I Disclose?

• Whenever you post a review discussing a brand whose products/services you sampled for free through our Buyer Reviews program, you must clearly disclose your connection to the brand.
• Also, if you discuss the brand or the free sample(s) you received through Buyer Reviews outside of your review (e.g., on your own social channels), you must disclose your connection to the brand in those communications as well—even though the brand and Buyer Reviews didn’t ask you to make those posts. The disclosure of your material connection must be clear and conspicuous and be made upfront near the beginning of each post you make.
• Finally, you must also separately disclose your connection to Buyer Reviews if you’re an employee of Buyer Reviews’ parent company, Buyer reviews, Inc., or are a family member of any Buyer reviews employee.

What Do I Have to Say & How Do I Say It?

• You have to clearly say within your review that you received the product/service for free from the brand.
• No specific wording is required. Feel free to use your own voice and put the disclosure in context. Some examples:
• “[BRAND] sent me this free sample through the Buyer Reviews sampling program.”
• “[BRAND] kindly gave me this [product] for free so that I could review it.”
• (In these examples, you’d replace references to “BRAND” and “product” with the name of the brand and product or service that you’re reviewing.)
• We will automatically apply a badging function to disclose that you are writing your review as part of the Buyer Reviews sampling program. The badge isn’t enough alone, though. You have to disclose in the review itself, too.
• Disclosures must be prominent and hard to miss for a reader. Put the disclosure at or near the beginning of the post. Disclosures should be clear, easy to understand, and unambiguous.
• If you’re a Buyer reviews employee (or the family member of an employee), you must also disclose that you work for Buyer Reviews whenever posting as part of the Buyer Reviews program. For example, “[BRAND] sent me this free sample because I participate in the Buyer Reviews sampling program. (I work for the company that owns Buyer Reviews.).”
• Be honest. Make sure statements made in your review are true and not misleading, false, or deceptive.
• Don’t review a product or service you haven’t tried. Your review has to reflect your personal experience and honest opinion.
• If your honest opinion about a sample you got through Buyer Reviews is negative, say so. You are not expected to post only positive reviews, and we will not penalize you for being honest.
• Do not hold yourself out as an ordinary consumer, but you can say you are also a user of the brand’s products or services.
• Do not give the impression that you have bought the product yourself.
• Do not make claims (express or implied) regarding a product or service’s performance or effectiveness (i.e., the results a user can expect, even if you actually achieved those results) unless the brand itself makes the same claim regarding the product or service in its own recent advertising AND the claim accurately reflects your honest, personal experience with the product or service. (For example, please don’t claim that a supplement cures disease or a circular saw is “100% safe”.) These claims about a Brand’s products or services may need to be adequately substantiated and/or qualified to avoid being unlawfully deceptive.

Additional Guidance for UK-based Buyer Reviews Members Submitting Reviews on UK-based Sites

You are solely responsible for the content you publish in your reviews. As described above, we may remove your reviews if you fail to disclose your connection to the brand or otherwise abide by these Disclosure Guidelines, but we do not otherwise edit the substance of your reviews. If you are provided with any of the following products as a sample, we recommend considering certain guidance available online by UK regulators prior to writing a review. We have provided links to such guidance below, for your convenience. Weight control or weight loss products:

• Getting your weight loss food ads in shape - ASA | CAP
• No specific wording is required, so feel free to use your own voice—but it needs to be clear that you received the sample for free and have a material connection to the brand. For example, “Thanks [BRAND] for the free [product]!”
• We will automatically append a badge to your reviews noting that they were submitted as part of the Buyer Reviews program. However, this is not enough by itself. You must also make a clear and conspicuous disclosure in the review.
• Your review must be honest and based on your personal experience with the product. If your experience was negative, you should say so.
• If you’re a Buyer reviews employee, you must also disclose that in your review. See below for more details.